Business Development Manager - Media

Company Description

PLEASE NOTE: Though this position will be remote flexible, the candidate needs to reside in the United Kingdom

About M3 Inc:

Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:

  • Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
  • Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
  • M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
  • Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
  • In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives

M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organisations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.

This role sits within Doctors.net.uk, a subsidiary of M3 Inc. Doctors.net.uk is the UK's largest professional network of doctors; a closed community used by over 50,000 doctors daily and with a total membership of over 245,000. Products range from a trusted email communications platform to robust news and educational web pages along with our world-class sponsored pharmaceutical content and doctors’ own user-generated content. Our mission is to continually improve these offerings as well as identifying new ways to support our community of doctors throughout their careers.

Job Description

Business Unit Mission:

The mission of the Media Services Group is to sell as much of the Doctors.net.uk display and email inventory to media buying and other agencies. Media Services is part of the Commercial Excellence function, whose overall mission is to identify new revenue streams and support the broader Communications’ sales and operations functions.

Essential Duties and Responsibilities:

Including, but not limited to the following:

The Business Development Manager for Media would be responsible for selling Doctors.net.uk display and email inventory to media buyers and other agencies, maximising business with existing accounts and developing new accounts, with an overall annual sales target. The Business Development Manager will be responsible for the commercial aspects of DNUK media products, facilitating optimal management of accounts and inventory to maximise revenues for DNUK and exploring new revenue streams.

Essential Job functions (what the employee would do):

Including, but not limited to the following:

1. Maintain regular and punctual attendance

2. Work cooperatively with others

3. Comply with all company policies and procedures

4. Sales function

a. Achieve and exceed net TCV sales targets across a portfolio of agency accounts

b. Regularly visit agencies in person to drive long-term relationships

c. Maintain an accurate personal sales pipeline on the CRM system, providing weekly, monthly and quarterly forecasts to the business

d. Work closely with Trade Marketing to develop compelling media packs and other collateral to drive leads and industry awareness of M3/DNUK

5. Account development and growth

a. Develop and open brand new agency accounts, and maximise business from existing agency relationships; nurture relationships with account managers in the existing accounts in order for DNUK’s Media Service Group products to be first choice on media schedules, and uncover new revenue opportunities with targeted, actionable account planning

b. Continually introduce other DNUK account management teams to agency accounts and its end customers for the outside of Media Service Group products and opportunities

c. Collate insights on the competitive media from the agency accounts including OneHealth Communication to define positioning of our Media Service Products in the market

d. Represent M3 at lunch & learns, awards and other industry events

6. Media strategy

a. Be the ‘product owner’ of DNUK display and email inventory, selling both to external agencies and the internal Account Management team for direct deals

b. Set out a strategy for uncovering new revenue streams with the Head of Commercial Excellence, Senior Director of AdOps and Head of Product including reviews of the DNUK product offering

Qualifications

1. Proven B2B sales record, ideally within the healthcare or digital advertising

2. Ability to network and build strong, reciprocal relationships with agency contacts across the industry at all seniority levels

3. Credibility and a dynamic, agency-friendly personality

4. Ability to identify white space/opportunities for growth

5. Proactive and passionate about delivering great customer service for both clients and team, with a desire to exceed expectations

Education and Training Required:

Degree level or above

Minimum Experience: 

Two years’ experience in digital advertising sale

Additional Information

Employee Benefits:

  • 25 days annual leave
  • Participation in a company bonus scheme linked to personal and company performance
  • Group Life Cover 4x salary
  • Pension 4%/4% employee/employer contributions
  • Vitality after probation
  • Staff discount scheme
  • Discounted gym membership​