Campaign Marketing Manager

Company Description

M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.

Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:

  • Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
  • Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
  • M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
  • Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
  • In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives

M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.

Due to our continued growth, we are hiring for a Campaign Marketing Manager at M3 Global Research, an M3 company.

About the Business Unit:  

This role is part of Ekas Market Research, an Australian based fieldwork agency and a wholly owned subsidiary of M3 Inc. Ekas is a leading provider of data-collection services for the pharmaceutical and healthcare industry. We specialise in conducting both qualitative and quantitative market research in Australia and New Zealand. Servicing the Market Research Industry since 1971, Ekas is Australia’s largest and most experienced fieldwork and data analysis agency.

With our office in Sydney, we are in the heart of Australian Market Research. Our building is known to many Sydneysiders who come visit our onsite purpose-built research rooms and sensory testing facilities. All telephone recruiting and interviewing is also done onsite. 

Job Description

The role of the Campaign Marketing Manager is to maximise the impact of marketing and PR assets and enable sales funnel growth. Working in close partnership with both marketing and sales you will be accountable for the strategic development and execution of all key account campaigns including social media channels, with a strategy that amplifies complementary campaigns and further leverages marketing and PR collateral. 

Essential Job functions:

Including, but not limited to the following:

  • Maintain regular and punctual attendance
  • Work cooperatively with others
  • Comply with all company policies and procedures.
  • You will develop and execute strategies to deliver your KPIs
  • Hold responsibility for the analytical reporting of campaigns across all channels, and using that data to inform existing and future activities
  • Run monthly marketing reviews to track performance of both campaign productivity, iterating existing campaigns as necessary
  • Play the key implementation role in CRM marketing automation and daily execution, setting strategy and creating content
  • Design, plan and execute complementary social media campaigns to further amplify marketing collateral

Qualifications

  • Experience of working in HubSpot / other CRM platforms with the ability to pivot to Hubspot.
  • Social media planning experience, especially Linkedin
  • A creative thinker with the capacity to develop engaging campaigns
  • Excellent copywriting skills and content creation for web, social media, and email
  • Motivated by an exciting and collaborative team environment
  • Able to make decisions, take ownership and accept accountability
  • Self-motivated and driven with a passion for excellence
  • Self-directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing and sales colleagues
  • Previous marketing experience, preferably in a B2B environment
  • Excellent verbal and written communicator with an eye for detail

Additional Information

Benefits:

  • 20 days annual leave, holiday loading 17.5%
  • Flexible working hours
  • Flexible home working
  • Regular company BBQs and social events
  • 10 days sick pay