Digital Marketing Manager

Company Description

About M3:

Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:

  • Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
  • Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
  • M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
  • Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
  • In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives

M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organisations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.

Due to our continued growth, we are hiring for a Digital Marketing Manager at iDoctus, an M3 company. 

About the Business Division:

We are a young company with a start-up mindset and a powerful team of highly motivated, highly skilled professionals. All of us are dedicated to make our medical apps a revolution in the digital health space, in Spain, LatAm and beyond. We have developed the leading medical app in the region, with the best app rating in the app stores, and more than 500,000 healthcare professional users across 19 countries. Our app saves real lives, and that is our main motivation. We do everything it takes to improve the everyday medical practices of our doctors.

Job Description

Essential Duties and Responsibilities:

  • Generation of commercial leads
    • Design and carry out OutBound Campaigns leveraging HubSpot CRM with contacts of potential clients.
    • Focus on email marketing, Google Customer Match & Meta Custom Audiences (retargeting campaigns), LinkedIn postings….
    • Responsible All processes including managing and reporting
    • Content development:  inhouse and managing external providers (journalists, freelancers)
  • Growing user base of physicians: engagement and new registrations
    • Member-get-member actions to increase registration
    • Implementation incentives & programs to increase engagement
    • Cooperating with senior executives to develop functionalities that drive engagement and registrations
    • Use data mining, user surveys and user support data to increase user satisfaction
  • Increase quality of users database
    • Integrity of data
    • Up to date data
    • Comprehensive: includes all data points needed for monetizing each user

Qualifications

Requirements:

  • +8 years designing and running email marketing campaigns
  • +5 years designing and running re-marketing campaigns
  • Excel in managing HubSpot Marketing module
  • +5 years in developing member-get-member campaigns
  • +5 years managing freelance content developers, including tech journalists
  • Digital Marketing Master or equivalent
  • Designing and running email marketing campaigns
  • Designing and running re-marketing campaigns
  • Excel in managing HubSpot Marketing module
  • Developing and testing member-get-member campaigns
  • Managing external teams of freelances or providers
  • Problem solving and high detail orientation
  • Entrepreneurial mindset, ability to carry out responsibilities with minimal supervision
  • Dedicated, motivated, work ethic, and results driven
  • Ability to work in highly Dynamic multi-functional teams
  • Continuous learning mindset
  • Creativity, ability to think out of the box, continuously searching for improvement opportunities

Additional Information