Global Panel Director

Company Description

M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.

Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:

  • Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
  • Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
  • M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
  • Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
  • In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives

M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes. 

About the Business Unit:  

M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.

M3 Global Research maintains ISO 26362 and ISO 27001 certifications with the highest quality data collection and project management capabilities that cover the spectrum of quantitative and qualitative techniques utilized today. M3 services incorporate all of the most advanced statistical and attitudinal methodologies allowing clients to provide world-class offerings and support services to their end-client customers throughout multiple industry sectors.

Job Description

The Global Panel Director role’s primary function is to lead the worldwide panel growth strategy, improving the performance, quality and responsiveness of the healthcare professional and patient panels.  The Global Panel Director is responsible for ensuring that plans to drive the recruitment of new panel members, and engagement of existing panelists, are designed, tested and delivered, maximising the effectiveness of the recruitment campaigns, optimising their return on investment across the different M3 divisions and supporting the corporate strategic initiatives to increase M3’s profitability and growth.


Duties and Responsibilities

Team management responsibilities

  • Lead the global panel team including the management, development and appraisal of team members
  • Encourage a team culture of continuous improvement across all initiatives, ensuring results are measured and analysed, and recommendations are actionable
  • Work with the engineering team to utilise technology and drive innovation across panel-related tools and systems, creating efficiencies and improving panel team performance
  • Ensure that the agreed global panel team KPIs are achieved
  • Lead the panel integration of acquired businesses to ensure best practices and servicing are continued through the transition period
  • Formulate and implement the panel integration strategy continuously looking at areas for improvement throughout the post-acquisition phases
  • Champion a culture of compliance throughout the organisation and ensure panel team members comply with external regulatory requirements and internal policies and procedures

Panel Growth

  •  Overall responsibility for the design and deployment of strategies to grow and maintain the M3 Global Research panel
  • Identify opportunities and lead initiatives to develop and expand the M3 Global Research panel’s reach, in line with evolving business needs
  • Control the panel growth budget and measure engagement and acquisition by channel and tactic, ensuring that campaigns yield proportionate return on investment
  • Collaborate with other department leaders to understand business needs and prioritise panel building in areas where there is higher commercial opportunity

Panel engagement

  • Create, develop and maintain multiple communication channels serving panel communities to improve engagement, and ensure high levels of satisfaction
  • Deliver a measurable improvement in panel response rates
  • Oversee and develop multichannel panel marketing programs, deploying a broad range of tactics designed to recruit, engage and retain respondents for market research studies
  • Innovate and adapt the user journey, ensuring exceptional user experience across all panel touchpoints
  • Implement a best in class rewards and incentives program designed to improve panel engagement
  • Oversee customer support service operations, ensuring high quality interactions and rapid responses

Panel quality

  • Lead the panel quality initiatives, ensuring that processes for verification and validation at panel and project level are appropriate, rigorous, and best in class


  • Bachelor's degree in business, marketing or relevant fields
  • At least 5+ years of professional experience managing market research panels in US and European markets
  • Excellent understanding and knowledge of the market research industry and operations
  • Strong leadership skills
  • Exceptional written and verbal communication skills
  • Self-motivated and driven with a passion for excellence
  • Able to make decisions, take ownership and accept accountability
  • Strong ability to manage time and work independently
  • Analytical and problem-solving abilities

Additional Information


  • 25 days annual leave
  • Participation in an annual bonus scheme linked to the profitability of the business
  • Pension 4%/4% employee/employer contributions of qualifying earnings
  • Company’s medical cash plan. As part of the cash plan you have access to subsidised gym membership and a staff discount scheme
  • Cycle scheme